Redesign your website without losing your business sales
Not everyone loves changes, and it can be hard for certain people. Talking from a business point of view, your customers have built a strong connection and trust with you over the period. If you wish to redesign your website without considering customers’ expectations in mind; chances are, you will lose the trusted relationship.
First impressions are totally important especially when it comes to online business, and redesigning is one way to create a compelling presence for your business.
However, if you wish to attain sales and redesign your website, here are a few tips that can help you.
Launching a new design for your website can bring up a lot of concerns:
- What about the unexpected bugs?
- How will it impact page load speed?
- Will it affect the conversion?
- How will the SEO effort be impacted?
Keep these concerns aside. Brands can stay modern and fresh, relevant, and informative with careful redesigning execution.
Who Are Your Audience?
What is your targeted market? And who are your customers? Are they salespeople, high school people, or business-oriented? Figure out client-specific needs and create a website that gives them accurate hep. You have to know the people you are working for, their interests, likes, desires, culture can help you design a presentable site.
What are your goals?
Having a beautiful website design is not enough until it doesn’t get aligned with your goals. Setting goals for your website can help the designing process to be smooth.
- Make the website easy to navigate
- Increase your site speed and reduce site load time
- Improve on-site SEO for organic traffic
- The mobile friendly site works wonder as 70% of traffic on a website comes through mobile
Feedback is Vital
When you let your potential and current customer know about your redesigning work, take the opportunity to seek feedbacks. Their opinion matters the most, as they are the ones using your website for their needs. Ask questions like:
- What are some features you want on our website?
- What’s the least favorite feature?
- What’s missing on our website that you wish us to add?
- Is it easy for you to navigate our website?
Quality Testing works Wonder
After you have redesigned, your work isn’t done until you test your redesigned work. Release your website live to the world but wait and monitor the quality assurance. The last thing you want is to launch a website that doesn’t function accordingly, so do not miss out on this step. Your customer might feel certain problems or inconveniences, spot them out, and work on them.
Over to you!
Redesigning a website is stressful, but is the best thing to do for increasing traffic, organic results, and boosting conversion. Not every redesigning website works wonderful, therefore, you must keep a constant check and track performance, test it to make your customer journey memorable. Redesigning a website can boost leads to 100% more, therefore careful analysis, execution must be done.